How to create the right social media strategy (FREE webinar – Udemy)
Before undertaking any activity in your personal or professional live, you must set a goal, an objective or an end game. If you do not, it is like shooting a gun without aiming, so how can you hit the target? If your objectives or goals are complex, and will require …
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AI and the evolution of Social Media
Here are some insights on why AI will revolutionize social media. With the increasing use of social media, AI is gaining more attention in the marketing industry. AI is being used to enhance social media marketing strategies and is already showing its potential in revolutionizing social media. Here are some …
How to leverage Social media Marketing for online sales
Social media platforms have become a crucial part of our daily lives. Millions of people use social media platforms to interact with their friends, family, and businesses. As social media platforms continue to grow, businesses have realized the potential to reach out to potential customers and drive sales through these …
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Why branding is a modern business necessity
Why branding is a modern business necessity. The golden years of advertising in the 20th century was a result of the increase in the number of growing businesses that needed to stand out from their competition and consequently highlighted the importance of the brand image in terms of the perceived product …
The Top 3 Things to Know About the Future of Marketing
If there is one thing we know for sure, it is that 2022 is the year defined by change and uncertainty. And change doesn’t come slowly – it arrives swiftly, with very little warning, and demands immediate action. From a business perspective, it’s a reminder that we need to be …
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How to Use Instagram Reels in Your Marketing Strategy
Instagram Reels have been around for more than a month now, and you’re probably feeling the pressure to create something. The question is, what do you create? Short videos, access to use music, and effects are what make Reels different from an IGTV or Instagram story, and very similar to …
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Welcome to the H2H era
We used to divide the business worlds in 2 categories: Business to Business or B2B and Business to Consumers or B2C. Social Media has disrupted this dichotomy, and we are now walking into the Human to Human era or H2H. World leaders themselves have taken on Social media to address entire …
Social media marketing for small businesses 10 steps for social media success
Social media marketing is a great tool for small businesses and one that you just cannot ignore. The number of people engaging in social media networks every single minute is so big and if your business is not participating in this mega digital party, you are missing out opportunities. Obviously …
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5 Tips for an Efficient Marketing Strategy
Googling for “marketing tips” is like looking up the perfect diet to start on Monday. There are so many and each of them promise best results. In order for them to be efficient, one must customize them to their needs. If you think about it, though, finding the “best” marketing …
How Does Facebook Decide Which Posts to Show?
Feeling frustrated with Facebook? Let’s shed some light on the Facebook algorithm and how to work with it. In 2020, Facebook is giving people more direct control over what they see, which has important repercussions for the Facebook algorithm. It’s true that the Facebook algorithm isn’t the only factor that …